The Concept by Cornerstone

Plan your home.
Before you build it.

A 24-page plan made for your land, your family, your budget. Read it before you meet the architect.

See a sample plan →
Made by architects · Delivered in 3 days
A custom home
— Plate 01 — A home, considered before it was built.
— How it works —

It's this simple.

You don't need to know anything about architecture. You just need to know what your family loves.

01

You answer 30 questions

About your land, your family, your budget. Takes 15 minutes. Plain English. No homework.

02

Architects make your plan

Real architects design three homes for your land — with budgets, trade-offs, and the right questions to ask any architect you'll meet.

03

You open your inbox

A 24-page plan arrives in 3 days. Read it on a Saturday. Bring it to your first architect meeting. Watch their face.

— Already know you want one? —

Choose your plan.

The Brief
$19
A starter plan
  • One home direction, fully designed
  • 12 pages
  • Lifestyle & site reading
  • Budget guidance

Best if you want to test the waters.

Most chosen
The Concept
$49
The full study
  • Three home directions, compared
  • 24 pages
  • "A day in this home" for each
  • Full budget per direction
  • Architect questions list

Best if you're serious about building.

The Blueprint
$129
Everything + handbook
  • Everything in The Concept
  • 48 pages + appendix
  • Architect-meeting handbook
  • 50 red flags · contract clauses
  • 30-day revision included

Best if this is your one chance.

All three include a if it doesn't help you.

— Cornerstone —

Plan your home,
before you build.

Three depths to choose from. Start where you are.